In our society of consumerism, gift giving has been reduced to an obligation. Valentine's Day, Mother's Day, Father's Day, and even Christmas at one time either did not exist or were not big occasions for giving gifts. These days, though, they are implanted in our brains as obligatory occasions to make sure not to offend anybody. Who do we get gifts for? Who can we afford gifts for? What parameters do we use to decide who's in and who's out? Do we get a gift for Mom on Mother's Day, her ...